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• The celebrity will promote Beyond meat’s recipes
Celebrity Kim Kardashian has joined Beyond Meat Inc. (NASDAQ: BYND) as its “chief taste consultant,” to highlight the plant-based burger maker’s signature recipes and creative content.
Beyond Meat’s stock jumped by 8% upon news of her endorsement.
In a post on Instagram, Kardashian said she was inspired by the company’s mission. In a statement with Beyond Meat, she said that she had been focusing on going more plant-based.
“As my fans know, my fridge and freezer are fully stocked with Beyond Meat’s products and I’m so thrilled to be featured in the campaign as its Chief Taste Consultant to inspire people to include Beyond Meat in their diets.”
Kim would be sharing her favorite Beyond Meat products through the company's newsletter which will include exclusive offers, recipes, content, and more.
Kim joins a growing roster of celebrity Beyond Meat ambassadors, from Kevin Hart and Shay Mitchell to Snoop Dogg and Liza Koshy.
Source: Beyond Meat
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