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• Netflix is revising its operations after it lost 200,000 subscribers during Q1
Netflix Inc (NASDAQ: NFLX) announced that it has selected Microsoft Corp as technology and sales partner for its planned ad-supported subscription offering.
“Microsoft has the proven ability to support all our needs as we together build a new ad supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” Netflix COO Greg Peters said in a statement.
The streaming giant plans to introduce a new, lower-priced version of its service in a bid to attract more subscribers. Netflix is revising its operations after the streaming giant lost 200,000 subscribers during the first quarter of 2022, which upended the company’s subscription-based revenue model.
Netflix has been interviewing potential partners for the past several months, including Google and Comcast, as it prepares to launch the tier before the end of 2022.
Source - Netflix
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