Alphabet Inc’s (NASDAQ: GOOGL) YouTube on Tuesday said it is partnering with Shopify Inc (NYSE: SHOP) to allow merchants to sell through the video platform and let viewers purchase products without leaving its website
Alphabet Inc’s (NASDAQ: GOOGL) YouTube on Tuesday said it is partnering with Shopify Inc (NYSE: SHOP) to allow merchants to sell through the video platform and let viewers purchase products without leaving its website.
The announcement comes amid consumers returning to physical stores after the COVID-19 pandemic, which let the e-commerce platform Shopify lose its prime spot as Canada’s most valuable company, as its shares have lost more than three-quarters of their value so far.
The partnership will allow merchants to integrate their online stores with YouTube, reaching over two billion monthly users.
Shares of Shopify jumped more than 5% in New York.
Merchants can tag products during live streams, show a curated list of products and add a store tab under their YouTube channel to feature their products.
The Canadian e-commerce giant is looking to tap into the growing number of content creators launching their own e-commerce stores.
Shopify, which has also partnered with TikTok, Meta Platform Inc’s (NASDAQ: META) Facebook and Instagram, said it saw orders placed through such partner integrations quadruple in the first quarter of 2022.