Amazon Inc (NASDAQ: AMZN) said it filed a lawsuit against the administrators of more than 10,000 Facebook groups that post bogus reviews of products on its website.
The e-commerce giant said that the groups are set up to “recruit individuals willing to post incentivized and misleading reviews on Amazon’s stores in the U.S., the UK, Germany, France, Italy, Spain, and Japan.”
Amazon alleged the administrators post fake reviews of products in exchange for money or free products. Fake reviews are generally used to boost products’ ratings.
“Our teams stop millions of suspicious reviews before they’re ever seen by customers, and this lawsuit goes a step further to uncover perpetrators operating on social media,” said Dharmesh Mehta, Amazon’s vice president of Selling Partner Services.
The company said it filed the suit in Washington state’s King County Superior Court.
Picture Credits: Bloomberg News
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