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Ecommerce site launches online superstore, delivering value and fun for millions of moms
SEATTLE, Sept. 12, 2022 /PRNewswire/ -- Since its inception in 2010 as a digitally native retailer, Zulily has sought to deliver the best shopping experience for its core customers: moms. Each day, Zulily launches more than 100 flash sales, most lasting 72 hours or less, with thousands of new styles to browse and discover. Flash sales have and will continue to delight moms by delivering savings and the thrill of a great find, but — spurred by economic pressures that emerged during the pandemic — the value equation for shoppers has shifted, which means Zulily must play a different role in the lives of millions of moms. Thus, today, Zulily unveiled new features and functionalities that represent an evolution of its business model that is geared toward providing added value to its shopping experience.
Moms are redefining "value" to mean the sum of all the parts of a shopping experience that provides service, convenience, availability, affordability, and fun, in a way that's tailored to their specific wants, needs, and preferences. To deliver on this new concept of value, Zulily aims to provide an online superstore that invites moms to go fun shopping without breaking the bank. Featuring exclusive daily deals in conjunction with a new, always-on everyday offering, the company strives to simplify shopping so moms can feel freedom from the "to-do-list" mentality and discover fun new finds – all in the palm of their hands.
"A universal truth about moms is that they are under a lot of pressure, whether it's time, inflationary, financial, or societal, and these pressures are affecting the purchasing decisions and behaviors of moms. This is why we're changing course and strive to be a solution for all moms' wants and needs, every day," said Courtney Kissler, SVP and Chief Technology Officer at Zulily. "We know moms are still motivated and excited by our flash sales and we must create environments where discovery is personalized, well-curated and easily shoppable to optimize the decision-making process and continue to delight moms."
Reimagining the Online Shopping Experience in a Post-Pandemic FutureAmerican households need to maximize value now more than ever before. Under an immense amount of pressure and stress, today's moms are still responsible for over 75% of household purchases – the pressures of maximizing household budgets are virtually unprecedented: 92% of moms report that inflation has impacted their spending budget, with essentials like groceries and gas feeling the greatest impact.2 Compounding this, the median U.S. household income in 2020 was $67,521, the first significant decline since 2011, while costs are increasing around every corner.
As a result, the value equation has shifted. Not only do moms want to enrich their shopping experiences through simplicity and ease; they also want an experience that minimizes their cognitive load and frees them from the endless to-do lists of daily life. By evolving its business model, Zulily aims to be the online shopping destination that's a little different and a lot more enjoyable.
Three Key Shopping ExperiencesTo create an experience that's uniquely Zulily, new features and functionalities will include three key shopping experiences designed to help moms discover deals, create special moments for the family, and find the perfect unique items, guilt-free.
Moms have been at the center of Zulily's universe since the very beginning, and the company remains steadfast in its commitment to understanding and anticipating their needs. Recognizing inflation is top of mind among moms, Zulily conducted a survey of 1,000 U.S. moms to gain a deeper understanding of how inflation is impacting their shopping habits and purchasing behaviors in order to better serve them.
Top findings and trends from Zulily's "2022 Brain of the Planner: Inflation Edition Report" include:
Moms everywhere can shop Zulily's new online superstore now, with free shipping on all orders of $89 and above. For more information about what's new, visit www.zulily.com.
MethodologyFindings are based on a Pollfish survey of over 1,000 U.S. based moms between the ages of 25-44, with kids aged 18 or below. The survey was fielded in August 2022.
Sources
1Source: e-tailing Group, Comparison Shopping is a Way of Life
2Source: Zulily 2023 Brain of the Planner – Inflation Edition Report
Zulily is an online superstore committed to delivering a fun shopping experience for moms everywhere, without breaking the bank. Through exclusive daily deals, brand names and on-trend styles, and everyday value on a wide selection of daily essentials across clothing, footwear, homewares and more, Zulily helps moms discover great deals, create special moments for the family, and find the perfect unique items, guilt-free. At Zulily, shopping is a little different, a little better, and a lot more fun.
Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio, and China. With expertise in technology, merchandising, creative production, logistics, marketing, customer service, and more, Zulily team members work together to deliver a different kind of shopping experience for moms – one that's built on fun, discovery, and whimsy. For more information visit, www.zulily.com or The Find by Zulily, or follow @Zulily on Facebook, Instagram, Pinterest or Twitter. For vendors interested in selling on Zulily, visit www.sell.zulily.com.
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP).Qurate Retail Inc. is a Fortune 500 company that includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, "Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group is dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce (vCommerce), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.
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SOURCE Zulily