Else Super Cereal Reaches #1 Best Seller Rank on Amazon.com in Baby Cereal Category

VANCOUVER, British Columbia, Sept. 15, 2022 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. ( BABY ) ( BABYF ) ( 0YL.F ) ("Else" or the "Company"), announces that Else Nutrition Super Cereal for babies has reached the number one best sellers rank for all baby cereals within months of its launch. Unlike the New Releases category, this ranks best-selling products across all brands on the Amazon.com platform.

“While we’ve reached best-seller status for Else products in the past in the New Releases category, this is the first time one of our products outranks all other competitors within a category on Amazon.com. This confirms parents desire a plant-based baby cereal that is nutritionally balanced, providing all macronutrients and essential vitamins and minerals,” said Hamutal Yitzhak, CEO, and Co-Founder of Else Nutrition.

Else Super Cereal is the first baby cereal in the U.S. to be awarded the Clean Label Purity Award which certifies that it is safe from heavy metals, pesticides, and other contaminants. It has also received the Climate Pledge Friendly seal from Amazon as a reflection of the company’s commitment to sustainability.

“We are proud of the feedback we receive from customers about our cereal, whether from parents looking for an alternative or those feeding baby their first solid food. And with the recent focus on heavy metal levels in baby food, we are even more excited about being the first-ever baby cereal certified safe from heavy metals in the U.S., and look forward to welcoming many more parents and babies to the Else family.”