Ad spending shows Dems hinging midterm hopes on abortion

WASHINGTON (AP) — Democrats are pumping an unprecedented amount of money into advertising related to abortion rights, underscoring how central the message is to the party in the final weeks before the November midterm elections.

With the most intense period of campaigning only just beginning, Democrats have already invested more than an estimated $124 million this year in television advertising referencing abortion. That’s more than twice as much money as the Democrats’ next top issue this year, “character,” and almost 20 times more than Democrats spent on abortion-related ads in the 2018 midterms.

The estimated spending figures, based on an Associated Press analysis of data provided by the nonpartisan research firm AdImpact, reveal the extent to which Democrats are betting their majorities in Congress and key governorships on one issue. That’s even as large majorities of Americans think the country is heading in the wrong direction and that the economy is in poor condition.

The advertising numbers also reveal just how sharply Republicans have shied away from abortion in their paid advertising in the weeks since the Supreme Court overturned Roe v. Wade, a decades-long goal of the GOP. (The AdImpact data captures every single time a campaign ad is aired on TV, and estimates a cost associated with those airings.)