Rise Interactive Significantly Expands Connex® Technology to Include More Marketplaces and Retail Media Networks

CHICAGO, Sept. 22, 2022 /PRNewswire/ -- Rise Interactive, an industry-recognized performance marketing agency specializing in media, analytics, and customer experience, has expanded its proprietary media automation technology, Connex®, to support marketplaces and retail media networks. Rise is a wholly-owned subsidiary of Quad, a marketing experience company that helps brands reimagine their marketing to be more streamlined, impactful, flexible, and frictionless.

This new update includes completed integrations from top networks, Amazon and Walmart, with Instacart, The Home Depot, eBay, Target, and others on the way.

"Accessing and leveraging audience and product data in real time, all in one place, presents a huge opportunity for brand marketers to better understand their customers," says Larry Fisher, CEO of Rise Interactive. "The retail media landscape has exploded. The volume of marketplaces creates challenges for brands to measure which platforms and ad dollars are driving the most incremental growth. With this expanded integration, Connex is helping brands connect the dots of performance within the retail media ecosystem. Real-time advertising across channels is our north star and we will continue innovating our agency's strategies and technology to get there."

The integration of Amazon Advertising, Walmart, and other marketplaces data into Rise's Connex technology enables Rise to help clients maximize results across Google, Meta, YouTube, and other channels at the product, category, and audience levels. It also allows marketplace campaigns to leverage Connex Alerts, a proprietary Connex function that pushes real-time notifications that identify digital media performance opportunities.