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Customers already preparing for football season and Halloween
CINCINNATI, Sept. 27, 2022 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's largest grocer, today announced the top fall food trends for 2022, which predicts trends, customer behavior and popular items for the upcoming season.
"Our customers' favorite foods change alongside the seasons," said Juan De Paoli, vice president of Our Brands at Kroger. "This year, we know customers are experiencing an ongoing inflationary environment. We continue to do all we can to ensure our customers can create lasting food memories this fall with a growing and evolving portfolio of Our Brands products."
With summer at its end, customers are planning for their favorite fall traditions – football games and Halloween. As football season ramps up, customers' top tailgating treats are chips, soft drinks, hot dogs, dips/salsa, and beer.
Families are already thinking about how they will celebrate Halloween this year as well. As in past years, Kroger anticipates Halloween to be the biggest cupcake-selling time of the year. Additionally, according to Kroger's retail data science, insights and media arm, 84.51º, 69% of customers surveyed plan to celebrate Halloween this year - with 33% of customers staying home to hand out candy to trick-or-treaters.
"Football and Halloween are two hallmarks of the fall season," said Stuart Aitken, chief merchant and marketing officer for Kroger. "We are ready for our customers – whether they're building a world-class tailgating experience, decking out their homes for spooky season or curling up with their favorite fall treats and watching a movie."
Pumpkin spice remains another fall favorite and Kroger is offering pumpkin items that will satisfy even the most-discerning palate, including:
Customer-favorite fall items are available in-store and through Pickup or Delivery. Boost by Kroger members can enjoy free delivery and 2X fuel points every time they shop.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.
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SOURCE The Kroger Co.