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SYRACUSE, N.Y. & DETROIT--(BUSINESS WIRE)--Oct 4, 2022--
The acceleration of ecommerce and digital shopping that the pandemic unleashed has changed shopper’s expectations of the shopping experience in physical stores. There’s now an expectation that shopping technologies can, and should , offer a more efficient and effective, more enjoyable and more personalized shopping experience. Unfortunately, retailers and brands are largely not living up to their customers’ high expectations.
There is a substantial opportunity for technology to make shopping more experiential, helpful and rewarding. However, far too many brands and retailers are delivering tools like augmented reality, virtual reality, QR codes and other experiences that leave shoppers scratching their heads because their value and ease of use haven’t been properly communicated to customers. This pushes shoppers back to the more basic tech tools at retail. These findings and others are revealed in new research from ChaseDesign|JGA, the category growth design agency.
These trends will require brands and retailers to rethink how they move forward to reengage shoppers and where they should invest for new growth. The 2022 ChaseDesign|JGA Tech at Retail Survey concludes that marketers need to focus on connecting tech with shopper’s needs, making it easy and enjoyable to interact with.
“There’s an immediate opening for companies to offer more relevant and worthwhile experiences through tech at retail. Experiences that guide shopper behaviors and help them learn about, compare and find new relevancy for products. Done well, this can result in more shopping experiences that result in conversion to purchase,” said Joe Lampertius, President of ChaseDesign|JGA.
Other key findings from the ChaseDesign|JGA Tech at Retail Survey include:
“The Tech at Retail Survey confirms that time is the new currency. Most shoppers in our survey said they use technology that “saves them time” when shopping,” said Lampertius. “The bottom line is that when leveraged properly, tech at retail enables shoppers to enjoy shopping more by making trips quick, cost effective and personalized.”
Many brands and retailers are already taking advantage of the trends cited in the survey. To take advantage of the ubiquity of smartphones, for instance, iRobot deployed a QR program developed with ChaseDesign for retail locations globally that delivers specific Roomba Robotic vacuum and Braava Mop product information. Another example is the American Express Shop at Barclays Center, which takes self-checkout to a higher level by featuring a just walk out shopping experience created in partnership with ChaseDesign and Momentum. It allows American Express Card Members to scan their card, pick up the food, beverage or fan gear they want, and just walk out with charges showing up on their statement.
“The bottom line learning from the survey is that it’s important for brands and retailers to address these findings and deploy meaningful experiences for shoppers that save them time, are easy to use and have clear value,” concluded Lampertius.
Note to Editors: The complete survey results are available. Please contact ron@rampr.com.
Methodology
ChaseDesign|JGA fielded an online survey in September 2022 through its proprietary research platform, mPulse, amongst 1,000 consumers between the ages of 25-54. Respondents were screened to be the primary or secondary shopper in their households.
About ChaseDesign|JGA
ChaseDesign is a category growth design firm that translates how and why people buy to create more persuasive branded & retail experiences as a catalyst for incremental growth both online and in-store. JGA is a global leader in developing branded environments and retail experiences, delivering innovative environmental design solutions from concept to implementation. Capabilities of ChaseDesign|JGA span research, strategy, retail experience design, full prototyping and end-to-end activation. ChaseDesign|JGA is part of McCann, with offices in NYC, Detroit, Syracuse, and Cincinnati. Learn more at www.chasedesign.net, www.jga.com, or follow us on LinkedIn.
View source version on businesswire.com:https://www.businesswire.com/news/home/20221004005786/en/
CONTACT: Media
Ronald Margulis
RAM Communications
908-272-3930
ron@rampr.com
KEYWORD: MICHIGAN NEW YORK UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: RETAIL TECHNOLOGY MARKETING CONSULTING ADVERTISING COMMUNICATIONS PROFESSIONAL SERVICES ONLINE RETAIL CONVENIENCE STORE DEPARTMENT STORES SUPERMARKET SPECIALTY NETWORKS INTERNET MOBILE/WIRELESS
SOURCE: ChaseDesign|JGA
Copyright Business Wire 2022.
PUB: 10/04/2022 10:30 AM/DISC: 10/04/2022 10:32 AM
http://www.businesswire.com/news/home/20221004005786/en