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The Cartridge Family, Presented by Brother aims to inspire every worker to bring their genuine, colorful self to the office, while producing quality work thanks to Brother Genuine ink and toner
BRIDGEWATER, N.J., Oct. 4, 2022 /PRNewswire/ -- Brother International Corporation today released The Cartridge Family, Presented by Brother, a new digital video series that humorously explores office life through the colorful lens of the Brother Genuine supply colors, CMYK- cyan, magenta, yellow and black.
Each of the five videos shares a relatable work scenario starring unique but familiar office personalities representing the perfect pair – the Brother Genuine supply colors we have come to rely on both in the office and at home, and your Brother printer. Brother selected social media influencers to bring these characters to life and provide comedic levity to the 9-5 culture, including Maya Murillo (Celia/Cyan), Landon Moss (Marcus/Magenta), Ceara Jane O'Sullivan (Yelena/Yellow), and Kara Morgan (Barbara/Black).
Gen Z and millennials are reimagining corporate culture, with a strong desire to show up as their genuine self in the workplace and exhibit freedom in how they get work done. With this series, Brother is tapping into these social trends to educate consumers on the benefits of putting your best team together to Print Confidently; Brother printers and Brother Genuine ink and toner are engineered to deliver the best possible results, every time.
The five videos of The Cartridge Family, Presented by Brother series include:"At Brother, we are always trying to find new ways to make connections with our consumers," said Eric Dahl, Senior Director, Product Marketing, Brother USA. "That is part of the reason why we wanted to provide humorous and relatable content with The Cartridge Family video series alongside quality office supplies with Brother Genuine Ink and Toner. As we see more young professionals challenging corporate norms and sharing workplace commentary on social media, we want them to know Brother is always at their side to help them Print Confidently."
Brother Genuine ink and toner is specifically formulated for Brother printers as part of an entire printing system to produce the following:
In addition to video series, Brother has created a branded GIPHY page featuring The Cartridge Family content, releasing October 12th, to allow consumers to integrate their favorite Cartridge Family moment into their office chats, social posts and more. To use the campaign GIFs and assets, visit the Brother account at Giphy.com/BrotherUSA.
Watch all five episodes of The Cartridge Family, Presented by Brother at: Brother-usa.com/CartridgeFamily. For more information more about Brother genuine supplies, please visit Brother-usa.com/supplies/Why-Buy-Genuine-Ink-and-Toner.
About Brother International CorporationBrother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research, and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois, and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru, and Mexico. For more information, visit www.brother.com.
Media Contact:
Ashley Guido
ashley.guido@brother.com
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SOURCE Brother International Corporation