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AUSTIN, Texas, Oct. 05, 2022 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, today released its latest research, based on a survey of more than 6,000 global shoppers and over 400 retailers. The report shows that the line between online and offline shopping continues to blur and become more fractured. Most consumers seek out multiple touchpoints toward a purchase decision. Shoppers, through user-generated content, influence shoppers at all stages in the purchase journey, with social media playing an increasingly important role in discovery, research and conversion.
“Not having a robust omnichannel strategy is now a key barrier to success,” said Ainslie Fincham, Marketing Director at Urban Barn. “We work to make every avenue available to our shoppers helpful in making a decision to convert, no matter where they end up making a purchase – be it in-store, online, or via social media.”
Global consumer survey highlights include:
“Consumers are savvier than ever before, researching products before buying them using every touchpoint available, making shopping less segmented than ever,” said Zarina Lam Stanford, Bazaarvoice CMO. “This allows businesses to utilize the voice of the consumer to their advantage. Providing it online, on social media, and even in-store, presents the research materials that shoppers crave no matter where they are.”
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About Bazaarvoice
Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com.
Media Contacts:
Eleanor Simpson
Bazaarvoice
Eleanor.Simpson@bazaarvoice.com
Lauren Venticinque
Bazaarvoice
Lauren.venticinque@bazaarvoice.com