Else Nutrition Kids Products Launch at Retail

VANCOUVER, British Columbia, Oct. 13, 2022 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. ( BABY ) ( BABYF ) ( 0YL.F ) ("Else" or the "Company"), announces that Else Nutrition Kids Shakes are being put on the shelf in Walmart stores in 35 states including California, Florida, and Texas, in the best-selling Chocolate and Vanilla flavors, with other products to follow soon. Else products have been available on Walmart.com since the start of 2022 and will now expand in-store.

“We have seen very strong growth amongst US retailers in the last months, as they have recognized Else as the leader in supplying consumers with clean label plant-based complete nutrition products with unique benefits such as whole food minimally processed ingredients to support lifelong health and development,” said Hamutal Yitzhak, CEO, and Co-Founder of Else Nutrition. “We deeply value our relationship with Walmart and appreciate the confidence they have shown in the Else brand already. Their choice to rollout Else products to stores in 35 states is a major retail achievement for Else and we anticipate even faster consumer growth as a result.”

The launch will raise awareness for Else products among consumers and retailers alike, and the company expects to expedite dozens of other retailers already in the process of starting to stock Else products or in discussions about when to do so.

The expansion to Walmart stores this year continues the company’s strategy to allow every family the choice of complete nutrition based on whole-plant ingredients without compromising on any macro-nutrients, essential vitamins, minerals, or taste.