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DUBLIN--(BUSINESS WIRE)--Oct 17, 2022--
The "Toyota Motor Corp Case Study including Generic Strategies, Product Range, Growth and Marketing Strategies" report has been added to ResearchAndMarkets.com's offering.
The overarching strategy of Toyota is skewed towards cost leadership, the strategy employed by its flagship brand which accounts for the vast majority of its sales. Cost leadership where Toyota's competitive advantage stems from is a result of a lean manufacturing method and standardized methods and processes that save costs and increase productivity. The company's culture is another source of competitive advantage not only maintaining cost leadership by supporting the lean manufacturing prices, but also by helping create hard innovation that has led to differentiation.
Key Highlights
Scope
Reasons to Buy
Key Topics Covered:
1. OVERVIEW
1.1. Catalyst
1.2. Summary
2. TOYOTA'S GENERIC STRATEGIES
2.1. A production process that maintains a cost competitive advantage
2.2. A company culture that creates innovation
3. MARKETING MIX
3.1. Product
3.1.1. Product Range (Depth and Breadth)
3.1.2. Quality
3.2. Place
3.2.1. Manufacturing Locations
3.2.2. Trade Channels and Sales Locations
3.3. Price
3.3.1. Price Strategy
3.3.2. Costs
3.4. Promotion
3.4.1. Advertising
3.4.2. Promotional Channels
4. GROWTH STRATEGIES
4.1. Diversification: New Markets - New Products
4.1.1. Tapping into the emerging prospect of hydrogen fuel
4.1.2. Backwards integration with the production of electric car batteries
4.2. Product Development: Existing Markets - New Products
4.2.1. A strategic shift to electric vehicles
4.2.2. Hydrogen-fueled vehicles are a long-term bet for Toyota
4.2.3. Limited new ICE model launches over the last two years focused on the domestic market
4.3. Market Development: Existing Products - New Markets
4.3.1. Launching selected models into emerging markets
4.3.2. Mobility as business: Expanding auto-leasing
5. APPENDIX
5.1. Sources
5.2. Further reading
6. ASK THE ANALYST
7. About the Publisher
For more information about this report visit https://www.researchandmarkets.com/r/nb7gg0
View source version on businesswire.com:https://www.businesswire.com/news/home/20221017005724/en/
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KEYWORD:
INDUSTRY KEYWORD: GENERAL AUTOMOTIVE PROFESSIONAL SERVICES AUTOMOTIVE FINANCE
SOURCE: Research and Markets
Copyright Business Wire 2022.
PUB: 10/17/2022 11:25 AM/DISC: 10/17/2022 11:26 AM
http://www.businesswire.com/news/home/20221017005724/en