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NEW YORK--(BUSINESS WIRE)--Oct 31, 2022--
Emplifi, the leading unified customer experience (CX) platform, today announced the release of three innovative Live Commerce features: Calls from Social, Live Care, and Augmented Reality with rich media screen sharing. This collection of commerce features will further enhance the online shopping experience for customers at every stage of the buyer's journey, whether customers are researching before a purchase, looking to interact with a product via Augmented Reality, or seeking customer care post-purchase.
With nearly half of consumers (49%) attaching a high level of importance to social media CX experiences, brands can’t afford to ignore video-based customer care as a component of their overarching digital strategy. By enabling live video-powered care abilities straight from the social media platforms customers are already on, such as Facebook and Instagram, brands can field support calls instantly, improving resolution time and increasing customer satisfaction.
"We're excited that we've just launched the Calls from Social feature from Emplifi Live Commerce into our social media channels,” said Mike Krantz, Director of Marketing and eCommerce at Orbit Baby. “Starting calls right from the Facebook or Instagram app allows us to provide a better shopping experience to our customers, right on the channels they're already using. And we’re seeing that this increased engagement leads to more calls and more sales.”
“Emplifi is excited to continually release new innovation and value to all of our commerce brands looking for fresh, engaging ways to better connect, and convert consumers into loyal customers,” states Todd McCaslin, Emplifi CTO. “These new features will help companies ready for the holidays and beyond as they look to increase customer satisfaction, growth and revenue generation that come from strategic live commerce investments.”
To learn more about Emplifi Live Commerce products, please visit the Live Advisor and ShopStream product pages.
About Emplifi
Emplifi is the leading unified CX platform that brings marketing, care, and commerce together to help businesses close the customer experience gap. More than 7,800 brands, including Delta Air Lines, Ford Motor Company and McDonald’s, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io
View source version on businesswire.com:https://www.businesswire.com/news/home/20221031005341/en/
CONTACT: Jordan Lukes
Director of Corporate Communications
jordan.lukes@emplifi.io
KEYWORD: NEW YORK UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: MOBILE/WIRELESS TECHNOLOGY MARKETING COMMUNICATIONS SOFTWARE AUDIO/VIDEO SOCIAL MEDIA RETAIL VOIP ONLINE RETAIL
SOURCE: Emplifi
Copyright Business Wire 2022.
PUB: 10/31/2022 09:30 AM/DISC: 10/31/2022 09:31 AM
http://www.businesswire.com/news/home/20221031005341/en