Twitter's blue check: Vital verification or status symbol?

The story of Twitter's blue checkmarks — a simple verification system that's come to be viewed as an elite status symbol — began with some high-profile impersonations, just as the site began taking off in 2008 and '09. 

Celebrities who saw their likeness spoofed included Kanye West, now Ye, the basketball star Shaquille O’Neil and the actor Evan McGregor, who was also impersonated on a wildly popular website called ... MySpace.  

Then, in June 2009, St. Louis Cardinals manager Tony La Russa sued Twitter, claiming that a fake account, using his name to make light of drunken driving and two Cardinals pitchers who died, damaged his reputation and caused emotional distress.  

LaRussa eventually dropped his lawsuit. But in June of that year, Twitter's then-CEO Biz Stone introduced a verification system to sort out authentic accounts from impostors. The benefit would be to the holders of the accounts, but also to everyone else on Twitter. They could be sure, if they saw the blue check next to a name, that what they were reading was authentic.