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MINNEAPOLIS--(BUSINESS WIRE)--Nov 9, 2022--
REESE’S PUFFS is taking fans beyond the cereal bowl and reimagining the future of breakfast — in the metaverse, and in real life — in collaboration with contemporary designer, Yoon Ahn and her brand, AMBUSH®. The partnership, which first debuted last month with a designed REESE’S PUFFS cereal box, is now expanding into an immersive breakfast experience created exclusively for REESE’S PUFFS fans.
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REESE’S PUFFS is reimagining the future of breakfast in collaboration with contemporary designer, Yoon Ahn and her brand, AMBUSH®. (Photo: Business Wire)
Starting today, reservations are available to The Next Breakfast Dimension — a futuristic diner destination where food and fashion collide, open only on Wednesday, Nov. 16 in New York City. Guests will have the chance to taste, touch and see the future of breakfast in a chrome-filled REESE’S PUFFS experience where they can preview the entire REESE’S PUFFS x AMBUSH ® collaboration before it’s available to the public.
“From where you eat your bowl of cereal to what you eat it out of – the future of breakfast has no limits,” said Mindy Murray, Senior Marketing Communication Manager at General Mills. “There is no one better to bring this futuristic look to life than Yoon Ahn.”
On Thursday, Nov. 17, fans everywhere in the United States can purchase the exclusively designed CHROME PUFF, gain access to the first interactive Breakfastverse experience, and score a Collectible REESE’S PUFFS Cereal Box, all within the REESE’S PUFFS x AMBUSH ® collaboration:
The REESE’S PUFFS x AMBUSH ® collection builds on the inventive partnerships REESE’S PUFFS has become known for cultivating — from music to art and now fashion — tapping into new experiences and creating covetable accessories, sure to please its biggest fans.
“I’ve always been a huge REESE’S PUFFS fan so getting the chance to think about what the future of breakfast could look like alongside an iconic brand was a dream come true,” Ahn said. “The CHROME PUFF is our take on breakfast on-the-go in the most fashionable way. The metaverse called 'Breakfastverse' we built together is playtime for the inner children in all of us. You can enjoy it by yourself as well as with family and friends. It’s going to be a surreal experience that I think everyone will love.”
For more information about the REESE’S PUFFS x AMBUSH ® collaboration, visit www.reesespuffs.world or follow @reesespuffs on Twitter, Instagram, Facebook and TikTok.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.
About AMBUSH ® ︎
AMBUSH ® began as an experimental jewelry line – innovative pop art-inspired designs capturing a distinct Tokyo aesthetic. With apparel created as a canvas to complete the story, AMBUSH ® evolved into designing unisex collections. The brand made its Paris debut in 2015 and in 2022, AMBUSH ® presented the brand’s first runway at Milan Fashion Week. AMBUSH ® is pushing boundaries as a fashion brand in web3 with the introduction of its POW! ® REBOOT NFT collection in February 2022 and the launch of its proprietary metaverse SILVER FCTRY.
View source version on businesswire.com:https://www.businesswire.com/news/home/20221109005343/en/
CONTACT: General Mills Communications
763-764-6364
media.line@genmills.comEdelman
Caroline Leary
Caroline.leary@edelman.com
KEYWORD: MINNESOTA NEW YORK UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: METAVERSE RESTAURANT/BAR ONLINE RETAIL LUXURY JEWELRY SUPERMARKET SPECIALTY TECHNOLOGY FOOD/BEVERAGE FASHION RETAIL WEB3
SOURCE: General Mills
Copyright Business Wire 2022.
PUB: 11/09/2022 04:47 PM/DISC: 11/09/2022 04:47 PM
http://www.businesswire.com/news/home/20221109005343/en