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Smaller food cos. get set for a high-priced holiday season

Holiday celebrants in Hilo, Hawaii, might notice something different about the traditional Yule Log cake from the Short ’N Sweet bakery this year

By MAE ANDERSON
Published - Nov 13, 2022, 10:44 AM ET
Last Updated - Jun 23, 2023, 03:42 PM EDT

NEW YORK (AP) — Holiday celebrants in Hilo, Hawaii, might notice something different about the traditional Yule Log cake from the Short ’N Sweet bakery this year.

Maria Short typically makes her popular $35 bûche de Noël with two logs combined to look like a branch. This year, thanks to soaring prices for eggs and butter and other items, she’s downsizing to one straight Yule log.

“It’s the same price, but smaller,” she said. “That cuts down on size and labor.”

Higher prices are hitting everyone this holiday, but food vendors are seeing some of the biggest increases. Small businesses that count on food-centric holidays like Thanksgiving and Christmas are bracing for a difficult season.

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