Grillo's Pickles Announced as the Official Pickle of Major League Pickleball (MLP)

Grillo's Pickles and Major League Pickleball sign multi-year agreement naming the cult favorite brand the Official Pickle of Major League Pickleball.

BOSTON, Nov. 14, 2022 /PRNewswire/ -- Today Grillo's Pickles, the fresh, all-natural refrigerated pickle brand, announces a strategic alliance with Major League Pickleball (MLP), the professional, co-ed, team-based pickleball league, naming Grillo's as the official pickle of MLP. Major League Pickleball is the premier professional team league for the fastest-growing sport in the United States, and is committed to perpetuating the sport's larger role in society and permeating every facet of pickleball's business, marketing, and community relations.

The multi-year deal includes Grillo's on-site experiential marketing at every Major League Pickleball event (including Sponsor Village) in addition to Grillo's product and merchandise in Major League Pickleball VIP hospitality and player areas. Grillo's will use its broad national distribution to promote MLP and Grillo's in key retailers throughout the country beginning in 2023.

The cult favorite pickle brand is known for using their 100-year-old family pickle recipe that began by selling pickles out of a cart in Boston for $1. Now, over a decade later Grillo's Pickles is nationally known and has been named the #1 Best Pickle according to TODAY. The brand offers a wide variety of products that go beyond the classic pickle, including recent partnerships with Ithaca Hummus and Utz chips. Grillo's are available nationwide at Whole Foods, Target, Costco, Amazon Fresh, Instacart and more.