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NEW YORK--(BUSINESS WIRE)--Nov 15, 2022--
Fiverr International Ltd., (NYSE: FVRR), the company that is revolutionizing how the world works together, has compiled new data revealing how small-to-medium-sized retail and e-commerce businesses in the U.S. plan to navigate an uncertain holiday shopping season. Fiverr conducted a nationwide survey of 505 business owners and executives, shedding light on the tactics businesses are using to remain competitive and their expectations for sales performance compared to last year. The findings reveal that while many business leaders anticipate challenges due to inflation and a looming recession, with the right strategy and preparation, they remain largely optimistic about their sales this year.
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Fiverr has compiled new data revealing how small-to-medium-sized retail and e-commerce businesses in the U.S. plan to navigate an uncertain holiday shopping season. (Graphic: Business Wire)
“The data shows businesses are shifting their strategy, preparing early and prioritizing marketing channels that will keep them competitive in the current market,” said Gali Arnon, CMO of Fiverr. “Whether it’s web design, social media ads, or SEO, Fiverr aims to provide talent resources that allow small to medium businesses to adapt quickly and remain competitive this holiday season amid an uncertain economy.”
Several trends that emerged from the data include:
Business leaders are aware of the potential negative impact that inflation, the economic downturn, and supply chain disruptions could have on their business this season.
Business leaders are preparing earlier and offering steeper promotions this holiday season.
Nearly 100% of small-to-medium retail and e-commerce businesses plan to reduce their investment in some form of marketing or advertising compared to last year.
Despite a looming recession and high inflation, retail and e-commerce business leaders are optimistic about the holiday shopping season.
This survey was conducted in partnership with Censuswide. You can also find a collection of expert tips and resources for businesses navigating this holiday season in Fiverr’s Holiday Hub.
*‘Our sales performance this holiday shopping season will have some impact on our overall business outlook compared to previous years‘ and ‘Our sales performance this holiday shopping season will have a lot of impact on our overall business outlook compared to previous years‘ answers combined.
About Fiverr
Fiverr’s mission is to revolutionize how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, over 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr’s Talent Cloud, companies can easily scale their teams from a talent pool of skilled professionals from over 160 countries across more than 550 categories, ranging from programming to 3D design, digital marketing to content creation, from video animation to architecture.
Don’t get left behind - come be a part of the future of work by visiting fiverr.com, read our blog, and follow us on Twitter, Instagram, and Facebook.
View source version on businesswire.com:https://www.businesswire.com/news/home/20221115005374/en/
CONTACT: Molly Nolan
press@fiverr.com
KEYWORD: NEW YORK UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: SOFTWARE SUPPLY CHAIN MANAGEMENT ONLINE RETAIL INTERNET PROFESSIONAL SERVICES DATA MANAGEMENT ELECTRONIC COMMERCE TECHNOLOGY SMALL BUSINESS RETAIL MARKETING COMMUNICATIONS
SOURCE: Fiverr International LTD.
Copyright Business Wire 2022.
PUB: 11/15/2022 09:00 AM/DISC: 11/15/2022 09:03 AM
http://www.businesswire.com/news/home/20221115005374/en