Latest News by Industry
Momentum Commerce's Turkey 5 Leaderboard Tracks Full Months' Worth of Search, Advertising, and Pricing Trends Across Thousands of Categories & Tens of Thousands of Brands
BOSTON, Nov. 29, 2022 /PRNewswire/ -- Momentum Commerce, a modern digital retail consultancy, today announced the release of a brand new, free interactive dashboard showcasing pricing and advertising activity across thousands of categories on Amazon in the leadup to Turkey 5.
The Momentum Commerce Turkey 5 Leaderboard breaks down tens of thousands of brands over a full 28-day period, providing key context for brands to better understand how they and their competitors strategies differed both during and prior to the shopping holiday.
Brands can examine specific categories, sub-categories, and competitive sets to drill down into what is most meaningful for them. Broadly, there are several big takeaways from the Turkey 5 Leaderboard:
"For brands selling on Amazon, holiday season success isn't achieved in a short period of time. Amazon's massive scale and hypercompetitive environment make it necessary to execute before, during, and after the Turkey 5 period," said John T Shea, CEO of Momentum Commerce. "While Turkey 5 2022 produced a widespread sales boost across Amazon, the key question brands should be asking themselves is how well are they positioned for the remainder of the holiday shopping season. The Turkey 5 Leaderboard helps illuminate the nuanced, key strategic shifts brands are making, giving more context to inform potential adjustments."
The Turkey 5 Leaderboard by Momentum Commerce is free to access and can be found at https://app.momentumcommerce.com/apps/turkey-5-leaderboard.
About Momentum CommerceMomentum Commerce is a modern consultancy offering brands flexible technology and professional services to grow sales on digital retail platforms such as Amazon, Walmart.com and Target.com. Comprised of half technologists and half consultants, Momentum Commerce's team provides unrivaled data assets with a scientific approach to retail media management, insights services, and bespoke projects brands need to meet their growth goals. With a mission to be the most respected firm in the space, Momentum Commerce brand clients include emerging and enterprise brands such as Crocs, Thrasio, Chaps, Lush Decor, Level Home, XMONDO and many more. For more information, please visit https://momentumcommerce.com.
Media Contact
Andrew Waber
a.waber@momentumcommerce.com
View original content to download multimedia: https://www.prnewswire.com/news-releases/lego-olay-were-biggest-winning-brands-during-turkey-5-on-amazon-301689330.html
SOURCE Momentum Commerce