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REDWOOD CITY, Calif.--(BUSINESS WIRE)--Dec 2, 2022--
The time is now to race to the top! Experience adrenaline-pumping moments as you speed through Lakeshore in Need for Speed™ Unbound from Electronic Arts Inc. (NASDAQ: EA) and Criterion Games, now available on PlayStation 5, Xbox Series X/S and PC. The next generation of the iconic Need for Speed franchise puts players in the driver seat of their own street racing fantasy as they outsmart cops and prove they have what it takes to win The Grand, Lakeshore’s ultimate street racing challenge.
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The next generation street racing fantasy starts today, December 2, 2022 in Need For Speed™ Unbound
With an all-new, unique visual style, Need for Speed Unbound blends elements of street art with the most realistic looking cars in the franchise’s history in smooth 4K resolution at 60 FPS for the first time in the series. The innovative single player campaign delivers thrills and consequences through an immersive narrative that engages players in the city of Lakeshore as they race, collect, upgrade and customize the world's hottest performance cars on their way to the top of the scene.
"With self-expression at the heart of Need for Speed Unbound, we're pulling out all of the stops,” said Kieran Crimmins, Creative Director at Criterion Games. “From unique car builds and customization options, to high-end fashion collaborations, to a soundtrack packed with global artists - we’re giving our racers a chance to see themselves represented on the streets of Lakeshore as they race against others in this new visually-enhanced and stylistic universe.”
START AT THE BOTTOM, RACE TO THE TOP
Players will uncover the world of Lakeshore City after a robbery at a family auto-shop tears two friends apart and sets a rookie racer on a journey to win the ultimate street race and reclaim the priceless car that was stolen from them.
Need for Speed Unbound disrupts the racing genre and ups the ante with:
The race isn’t over at launch! Need for Speed Unbound players can look forward to a series of post-launch content updates and experience packs, as well as free access to new modes, social features and progression for Lakeshore Online. The first update following launch will focus on expanding social play features, while future updates will bring new modes and features, cars, customization content and more. Stay tuned for more details on future Need for Speed Unbound content.
Need for Speed Unbound is available in retail and digital storefronts December 2 on PlayStation 5, Xbox Series X/S and PC via the EA app, Origin, Steam and Epic Game Store for $69.99. Need for Speed Unbound Palace Edition, a deluxe offering created in partnership with Palace Skateboards, offers players exclusive content, including cars pulled straight from their own Palace campaigns, Driving Effects, a clothing pack with 20 items, decals and license plate, character pose and banner artwork for $79.99.
For more details on Need for Speed Unbound, visit: https://www.ea.com/games/need-for-speed/need-for-speed-unbound
Follow @NeedforSpeed on Twitter, Facebook, Instagram and TikTok stay tuned to the newsroom for the latest updates.
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About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2022, EA posted GAAP net revenue of approximately $7 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. STAR WARS © & ™ 2015 Lucasfilm Ltd. All rights reserved. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.
About Criterion Games
Criterion Games is an award-winning game development studio with a legacy of creating industry-leading, visceral racing experiences. Based in Guildford, UK, and now Runcorn, the development teams at both locations of Criterion Games are working together on the future of the Need for Speed franchise.
Category: EA Studios
View source version on businesswire.com:https://www.businesswire.com/news/home/20221202005066/en/
CONTACT: Tara Moore
Global Integrated Communications Director, Lifestyle
tmoore@ea.comDana Berkowitz
Sr. PR Manager, Lifestyle
dberkowitz@ea.com
KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: ESPORTS TECHNOLOGY ELECTRONIC GAMES SPORTS ENTERTAINMENT ONLINE MOBILE ENTERTAINMENT SOFTWARE GENERAL ENTERTAINMENT LICENSING (ENTERTAINMENT)
SOURCE: Electronic Arts Inc.
Copyright Business Wire 2022.
PUB: 12/02/2022 11:00 AM/DISC: 12/02/2022 11:02 AM
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