Alkaline88® Strengthens Its Position in Gold’s Gyms

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Dec 7, 2022--

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage ® company, provided an update today on Alkaline88 ® ’s progress in on-premise sales in the health and fitness channel. The brand has three SKUs available in Gold’s Gyms in Texas, Oklahoma, and the Carolinas, accounting for approximately a quarter of the iconic gym’s locations in the U.S.

“The smooth hydration of Alkaline88 ® is available to health-conscious consumers at some of their favorite gyms across the country,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “Gold’s Gym is an international icon in the world of fitness and we’re very pleased to be able to offer three great products on-site for gym-goers. Alkaline water indexes strongly amongst health and fitness enthusiasts, and we want Alkaline88 to be the brand they choose before, during, and after a workout.”

Alkaline88® boasts the “Clean Beverage” label, containing just two all-natural ingredients, purified drinking water and Pink Himalayan Rock Salt, with no buffers. The water is produced using a state-of-the-art electrolysis process to deliver 8.8pH water with electrolytes. Gold’s Gym carries the brand’s 700ML sports cap bottle, 1-liter, and best-selling 1-gallon.

“We’re working with great sports nutrition distribution partners to grow our brand’s presence in this channel,” continued Mr. Lazaran. “We have plans in the immediate future to increase our product offering even further and to expand into more Gold’s Gyms in additional states.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage ® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88 ®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements:

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that the Company wants Alkaline88 to be the brand health and fitness enthusiasts choose before, during, and after a workout; the statement relating to growing the Company’s brand’s presence the health and fitness channel; and the Company’s plans in the immediate future to increase the Company’s product offering even further and to expand into more Gold’s Gyms in additional states.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20221207005122/en/

CONTACT: The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.comMedia

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

KEYWORD: UNITED STATES NORTH AMERICA CANADA ARIZONA

INDUSTRY KEYWORD: RETAIL HEALTH UTILITIES FITNESS & NUTRITION ENERGY FOOD/BEVERAGE

SOURCE: The Alkaline Water Company Inc.

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