EU Commission proposes rules to better fight greenwashing
The European Union’s executive arm has proposed rules to protect consumers from businesses selling goods labeled as green which actually aren’t
By AP News
Published - Mar 22, 2023, 07:33 AM ET
Last Updated - Jun 22, 2023, 02:50 PM EDT
BRUSSELS (AP) — The European Union's executive arm proposed rules Wednesday to protect consumers from businesses selling goods labeled as green which actually aren't.
The European Commission said greenwashing was a notable problem, with 53% of green claims on products or services making “vague, misleading or unfounded information.”
About 230 sustainability labels are in use across the 27-nation EU, “with vastly different levels of transparency,” according to the commission.
With its “green claims” directive, the commission wants to set common criteria that would bring more clarity. The European Parliament and EU member countries need to approve the initiative for it to take effect.
