ROKiT and KPK Join Forces to Launch Innovative Products and Manufacturing Joint Venture in India following COVID hiatus
The first product to be launched will be the ROKiT Eye-Q Smart Glasses, designed to enhance audio through the eye-wear
Joint Venture will reignite ROKiT's business interests in India following hiatus due to COVID
NEW DELHI and LOS ANGELES, April 12, 2023 /PRNewswire/ -- ROKiT, a global conglomerate of cutting-edge products, technologies, drinks and services, has partnered with Tamil Nadu's KPK for a Rs 500 Cr investment to launch innovative products and manufacturing in India. This exciting new joint venture will focus initially on delivering Consumer Electronics, Gaming, and Mental Health services followed by the ROKiT Drinks portfolio, ROKiT's proprietary out-of-home Wi-Fi mesh services and ROKiT Gear.
The first product to be launched will be the ROKiT Eye-Q Smart Glasses, designed to enhance audio through the eye-wear itself, followed by ROKiT WAGR, a skill-based real money gaming platform and, shortly after that, DISKUSS, a mental therapy app.
In addition to these products, ROKiT has ambitious plans to launch mobile phones, e-bikes, and its ROKiT Drinks beverages in India over the next six months. This move is set to make ROKiT a major player in the Indian market.
