Abortion-rights group rebrands to Reproductive Freedom for All in post-Roe world

NARAL Pro-Choice America, an influential abortion-rights group, announced Wednesday that it is changing its name to Reproductive Freedom for All.

The rebrand was needed to better reflect how people think about abortion access little more than a year after the U.S. Supreme Court revoked the constitutional right to the procedure, according to the advocacy organization.

“The fight for abortion rights and access is at a critical moment. With the coalition of Americans who support reproductive freedom growing by the day, our leadership identified a clearer and more inclusive path forward to mobilize this new and expanded base of support,” said Mini Timmaraju, president of the group, in a statement.

For decades, abortion-rights advocates used the term “pro-choice” while pushing for policies protecting reproductive rights and women’s health services. But when the nation’s highest court decided to overturn Roe v. Wade, supporters and opponents of abortion rights scrambled to adjust their messaging in a country where individual states now determine abortion laws.