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All Trump, all the time? Former president's legal problems a boon to MSNBC

Donald Trump's legal problems may be a headache for the former president, but they are proving a boon to MSNBC

By DAVID BAUDER
Published - Oct 05, 2023, 09:39 AM ET
Last Updated - Oct 05, 2023, 11:17 AM EDT

NEW YORK (AP) — During a recent “Morning Joe” discussion of another development in the four indictments of former President Donald Trump, NBC News reporter Ken Dilanian predicted, “we are in for a real show next year.” 

MSNBC is not just counting on that to be true. The network is built around it. 

The news outlet is hyper-focused on Trump's legal jeopardy, with a team of experts ready to dissect every ruling, every filing, every comment. The approach has seen success — even with some Republicans — with potential for more and the obvious questions of what happens when the bubble bursts. 

“MSNBC has pretty well-established themselves as the leading anti-Trump network, certainly of late,” said Jon Klein, a former CNN president and news analyst. “Once you've chosen your lane, you may as well go for it.” 

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