Chinese search engine company Baidu unveils Ernie 4.0 AI model, claims that it rivals GPT-4

HONG KONG (AP) — Chinese search engine and artificial intelligence firm Baidu on Tuesday unveiled a new version of its artificial intelligence model, Ernie 4.0, claiming that it rivals models such as GPT-4 in the U.S. 

Baidu's CEO Robin Li demonstrated Ernie 4.0 at the company's annual Baidu World conference in Beijing. He said the model has achieved comprehension, reasoning, memory and generation, which uses algorithms to produce and create new content. 

Li said that Ernie 4.0 was able to understand complex questions and instructions and apply reasoning and logic to generate answers to questions. 

“It is not inferior in any aspect to GPT-4,” Li said, stating that the latest model was “significantly improved” compared to its original Ernie Bot model.