Apple's sales fall for the fourth straight quarter despite a strong start for latest iPhones
Apple’s sales remained on a downward slope during the summer
The sales of iPhone maker Apple (AAPL) remained on a downward slope during the summer, resulting in a full year of declining revenue at the technology trendsetter with a long history of steady growth that turned it into the world’s most valuable publicly traded company.
The slight sales deterioration announced Thursday for the July-September period marked the end of Apple’s fiscal year — a stretch that saw the company suffer a revenue decrease from the prior year in each quarter.
Although this past fiscal year’s revenue only dipped by 3% from the previous fiscal year, it was still a noteworthy anomaly in a business that has been so successful that Apple became the first U.S. company to be valued at $3 trillion earlier this year.
It’s the first time Apple’s fiscal year revenue has dropped since 2019 when sales fell by 2%.
