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US seizes more illegal e-cigarettes, but thousands of new ones are launching

U.S. officials are seizing more shipments of unauthorized electronic cigarettes

By MATTHEW PERRONE
Published - Dec 30, 2023, 08:03 AM ET
Last Updated - Dec 30, 2023, 08:03 AM EST

WASHINGTON (AP) — Federal officials are seizing more shipments of unauthorized electronic cigarettes at U.S. ports, but thousands of new flavored products continue pouring into the country from China, according to government and industry data reviewed by The Associated Press.

The figures underscore the chaotic state of the nation’s $7 billion vaping market and raise questions about how the U.S. government can stop the flow of fruit-flavored disposable e-cigarettes used by 1 in 10 American teens and adolescents.

More than 11,500 unique vaping products are being sold in U.S. stores, up 27% from 9,000 products in June, according to tightly held industry data from analytics firm Circana.

“FDA whacks one product and then the manufacturers get around it and the kids get around it,” said Bonnie Halpern-Felsher, a Stanford University psychologist who develops anti-vaping educational materials. “It’s too easy to change your product a little bit and just relaunch it.”

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