Germans bought less beer last year, resuming a long-term downward trend
Official figures show that German beer sales dropped 4.5% last year, resuming a long-term downward trend
By AP News
Published - Feb 01, 2024, 04:19 AM ET
Last Updated - Feb 01, 2024, 04:19 AM EST
BERLIN (AP) — German beer sales dropped 4.5% last year, resuming a long-term downward trend, official figures showed Thursday.
German-based breweries and distributors sold about 8.4 billion liters (2.2 billion gallons) of beer last year, the Federal Statistical Office said. That figure doesn't include non-alcoholic beer and beer imported from outside the European Union.
In 2022, beer sales increased 2.7% thanks to a recovery in demand at home and in the EU following the end of COVID-19 restrictions. But demand in both markets was lower again in 2023.
Sales inside Germany — more than four-fifths of the total — dropped 4.2% to 6.9 billion liters (1.8 billion gallons).