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Super Bowl-Kris Jenner
FILE - Kris Jenner appears at the Business of Fashion 500 Gala in Paris on Sept. 30, 2023. Jenner will appear in an ad for Oreo which will air at the Super Bowl. (AP Photo/Vianney Le Caer, File)

Kris Jenner hopes to bring new slogan into Super Bowl forefront with cookie commercial

Kris Jenner has a new term: “Twist on it.”

By JONATHAN LANDRUM Jr.
Published - Feb 01, 2024, 04:56 PM ET
Last Updated - Feb 01, 2024, 04:56 PM EST

LOS ANGELES (AP) — Kris Jenner has a new term: “Twist on it.”

The driven matriarch of the Kardashian-Jenner family will bring the phrase to the Super Bowl forefront during her commercial. She will guest star in an ad for Oreo, which will be returning to the NFL's biggest stage for the first time in a decade on Feb. 11.

“I come from a generation where it was all about the commercials for some of us," said Jenner, who will appear in her first Super Bowl ad. "I love football, but I’m not as into football as maybe some of my male friends or my kids. So it’s always so exciting to wait for the commercials to come on and see what the brands would come up with. That was always embedded in my brain.”

Jenner is unsure if she'll be watching the Kansas City Chiefs-San Francisco 49ers game from home or travel to Las Vegas to view in person. Either way, she'll be on the lookout with family and friends for her cameo appearance in the commercial, where she takes viewers back to the mid-2000s.

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