Ready for this year's Super Bowl commercials? Here are the ads filling game breaks on Sunday
Super Bowl Sunday is here — and, as always, there’s a vast roster of advertisers ready to vie for fans’ attention during game breaks
NEW YORK (AP) — Super Bowl Sunday is here — and, as always, there's a vast roster of advertisers ready to vie for fans' attention during game breaks.
Airing a Super Bowl commercial is no easy feat. On top of the reported $7 million price tag for a 30-second spot during the game, brands enlist the biggest actors, invest in dazzling special effects and try to put together an ad that more than 100 million expected viewers will like — or at least remember.
“It’s hard to get this attention — and there isn’t really one recipe,” said Linli Xu, an associate professor of marketing at the University of Minnesota. “It has to fit with (each) brand.”
That means advertisers get creative and tackle different approaches. Some familiar favorites, like Budweiser's Clydesdales, tap into nostalgia year after year. Others attempt to make viewers laugh with light humor and endless celebrity cameos. And a few take more serious or emotive tones that pull on heartstrings.
