Tinder, Hinge and other dating apps encourage 'compulsive' use, lawsuit claims
Tinder, Hinge and other dating apps are designed with addictive features that encourage compulsive use
By BARBARA ORTUTAY
Published - Feb 14, 2024, 05:23 PM ET
Last Updated - Feb 14, 2024, 05:23 PM EST
Stuck in dating app loop with no date in sight? A lawsuit filed Wednesday against Match Group claims that is by design.
Tinder, Hinge and other Match dating apps are filled with addictive features that encourage “compulsive” use, the proposed class-action lawsuit claims.
The lawsuit filed in federal court in the Northern District of California on Wednesday — Valentine's Day — says Match intentionally designs its dating platforms with game-like features that “lock users into a perpetual pay-to-play loop” prioritizing profit over promises to help users find relationships.
This, the suit claims, turns users into “addicts” who purchase ever-more-expensive subscriptions to access special features that promise romance and matches.