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Match Group Lawsuits
FILE - The icon for the dating app Tinder appears on a device, July 28, 2020, in New York. Tinder, Hinge and other dating apps are designed with addictive features that encourage “compulsive” use, a proposed class action lawsuit against parent company Match Group claims. The lawsuit filed Wednesday, Feb. 14, 2024, says Match intentionally designs its dating platforms with game-like features that “lock users into a perpetual pay-to-play loop” prioritizing profit over promises to help users find relationships. (AP Photo/Patrick Sison, File)

Tinder, Hinge and other dating apps encourage 'compulsive' use, lawsuit claims

Tinder, Hinge and other dating apps are designed with addictive features that encourage compulsive use

By BARBARA ORTUTAY
Published - Feb 14, 2024, 05:23 PM ET
Last Updated - Feb 14, 2024, 05:23 PM EST

Stuck in dating app loop with no date in sight? A lawsuit filed Wednesday against Match Group claims that is by design.

Tinder, Hinge and other Match dating apps are filled with addictive features that encourage “compulsive” use, the proposed class-action lawsuit claims.

The lawsuit filed in federal court in the Northern District of California on Wednesday — Valentine's Day — says Match intentionally designs its dating platforms with game-like features that “lock users into a perpetual pay-to-play loop” prioritizing profit over promises to help users find relationships.

This, the suit claims, turns users into “addicts” who purchase ever-more-expensive subscriptions to access special features that promise romance and matches.

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