Reports: McDonald's close to becoming French soccer league title sponsor for next three seasons
The French soccer league is reportedly close to signing a big sponsorship deal with McDonald's for the next three seasons
By SAMUEL PETREQUIN
Published - Mar 05, 2024, 01:21 PM ET
Last Updated - Mar 05, 2024, 01:21 PM EST
The French soccer league is reportedly close to signing a big sponsorship deal with McDonald's for the next three seasons.
According to L'Equipe newspaper and RMC Sport, the fast-food chain is expected to succeed Uber Eats as the title sponsor of the French topflight in a deal reportedly worth 60 million euros ($65 million).
Contacted by The Associated Press, the league and McDonald's declined to comment.
According to L'Equipe, McDonald's proposed to pay around 20 million euros per season from next season. The sports daily said the food delivery service Uber Eats currently pays 15 million euros per season. The media outlets did not specify their sources.