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FILE - This image provided by the U.S. Food and Drug Administration, Thursday, Aug. 15, 2019, shows proposed cigarette warning labels. A federal rule requiring that cigarette packs and advertising include graphic images demonstrating the effects of smoking, including pictures of smoke-damaged lungs and feet blackened by diminished blood flow, does not violate the First Amendment, a federal appeals court ruled Thursday, March 21, 2024. (FDA via AP, File)

Requiring ugly images of smoking's harm on cigarettes won't breach First Amendment, court says

A federal appeals court says a requirement that cigarette packs and advertising include graphic images demonstrating the effects of smoking does not violate the First Amendment

By KEVIN McGILL
Published - Mar 21, 2024, 06:50 PM ET
Last Updated - Mar 21, 2024, 06:50 PM EDT

NEW ORLEANS (AP) — A federal requirement that cigarette packs and advertising include graphic images demonstrating the effects of smoking — including pictures of smoke-damaged lungs and feet blackened by diminished blood flow — does not violate the First Amendment, an appeals court ruled Thursday.

The ruling from a three-judge panel of the 5th U.S. Circuit Court of Appeals was a partial victory for federal regulators seeking to toughen warning labels. But the court kept alive a tobacco industry challenge of the rule, saying a lower court should review whether it was adopted in accordance with the federal Administrative Procedure Act, which governs the development of regulations.

The 5th Circuit panel rejected industry arguments that the rule violates free speech rights or that it requires images and lettering that take up so much space that they overcome branding and messaging on packages and advertisements.

The ruling overturns a lower court order from a federal district court in Texas, where a judge found the requirements violate the First Amendment.

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