Beyoncé’s 'Cowboy Carter' reinforces her dedication to Black reclamation — and country music
First, Beyoncé arrived at the 2024 Grammy Awards in full cowboy regalia — making a statement without saying a word
LOS ANGELES (AP) — First, Beyoncé arrived at the 2024 Grammy Awards in full cowboy regalia — making a statement without saying a word. Then, during the Super Bowl, she dropped two hybrid country songs: “Texas Hold 'Em” and “16 Carriages.” All of that heralded her latest album, “Act ll: Cowboy Carter,” out Friday.
As a Black woman reclaiming country music, she stands in opposition to stereotypical associations of the genre with whiteness. “Cowboy Carter” was five years in the making, a direct result of what Beyoncé has called “an experience that I had years ago where I did not feel welcomed … and it was very clear that I wasn’t,” most likely a reference to a 2016 CMAs performance that resulted in racist backlash.
Fast forward eight years, and last month, she became the first Black woman to ever top Billboard’s country music chart. The “Cowboy Carter” doesn't shy away from country: the track list has teased potential collaborations with Dolly Parton and Willie Nelson and included a mention of the "Chitlin' Circuit,” a Jim Crow-era network of Black entertainment venues. One song is titled "The Linda Martell Show,” after the performer who became the first Black woman to play the Grand Ole Opry.
Nevertheless, she declared on social media, “This ain’t a Country album. This is a ‘Beyoncé’ album” — in 10 words separating herself from the industry while still identifying herself as someone working in and with the genre.