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2024 Cinemacon - Day 1
A visitor walks past advertisements for upcoming movies on the opening day of CinemaCon 2024 at Caesars Palace, Monday, April 8, 2024, in Las Vegas. The four-day convention of the National Association of Theatre Owners (NATO) runs through Thursday. (AP Photo/Chris Pizzello)

Studio behind hit ‘Sound of Freedom’ wants to give audiences greenlight power

Angel Studios wants to give audiences the power to decide what movies are made

By LINDSEY BAHR
Published - Apr 10, 2024, 12:18 PM ET
Last Updated - Apr 10, 2024, 12:18 PM EDT

LAS VEGAS (AP) — Angel Studios wants to give audiences the power to decide what movies are made.

The company behind last summer’s surprise box office hit, the child trafficking movie “ Sound of Freedom,” employs a crowdfunding model to finance projects from the ground up.

“The gatekeeper model is broken, it isn’t working for audiences, the creative community or the theater owners either,” Angel’s distribution head Jared Geesey told an audience of theater owners and exhibitors Wednesday in Las Vegas.

Its biggest hit to date, “Sound of Freedom,” earned over $250 million globally and was one of the top 10 films of the year domestically. Angel Studios raised the funds to make it in just a week. When it was in theaters, they introduced a unique “pay-it-forward” model in which ticket buyers could choose to buy tickets for strangers. Company leaders say it resulted in nearly 2 million additional people seeing “Sound of Freedom.”

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