What to know about Trump strategist's embrace of AI to help conservatives
Brad Parscale, the digital guru behind Donald Trump's surprise 2016 presidential victory, has become an evangelist about the power of artificial intelligence to transform how Republicans campaign for office
By Alan Suderman And Garance Burke
Published - May 06, 2024, 12:09 AM ET
Last Updated - May 06, 2024, 12:09 AM EDT
FORT LAUDERDALE, Fla. (AP) — Brad Parscale was the digital guru behind Donald Trump's surprise victory in the 2016 election and was promoted to manage the 2020 campaign. But he didn't last long on that job: His personal life unraveled in public and he later texted a friend that he felt “guilty” for helping Trump win after the riot at the U.S. Capitol.
He's since become an evangelist about the power of artificial intelligence to transform how Republicans run political campaigns. And his company is working for Trump's 2024 bid, trying to help the presumptive Republican nominee take back the White House from Democratic President Joe Biden.
