Amazon teams up with Megan Thee Stallion to promote its 10th Prime Day sales event
Amazon is partnering with hip-hop star Megan Thee Stallion to boost sales for its 10th annual Prime Day discount event
NEW YORK (AP) — Amazon is partnering with hip-hop star Megan Thee Stallion to boost sales for its 10th annual Prime Day discount event.
On Tuesday, the rapper unveiled a new original song called “It’s Prime Day.” An accompanying music video shows her purchasing a pink dog collar, fake eyelashes and other items from Amazon.
The online retailer's two-day discount bonanza is set to take place on July 16 and 17 this year. It is open to Prime members who pay Amazon $14.99 per month, or $139 per year, for access to deals and other perks, such as free shipping.
The company doesn't disclose how much revenue it pulls in from such events. But it has been hosting more of them in recent years to attract consumers dealing with rising credit costs and high — but easing — inflation.
