Lyles and Snoop help NBC post best track trials ratings in 12 years
The combination of Noah Lyles, Snoop Dogg and 16-year-old Quincy Wilson running for a spot in the Olympics lifted NBC to its largest audience for the U.S. track trials since 2012, according to Nielsen
By Ap News
Published - Jun 25, 2024, 03:35 PM ET
Last Updated - Jun 25, 2024, 03:35 PM EDT
EUGENE, Ore. (AP) — The combination of Noah Lyles, Snoop Dogg and 16-year-old Quincy Wilson running for a spot in the Olympics lifted NBC to its largest audience for the U.S. track trials since 2012, according to Nielsen.
Viewership for the Sunday night presentation of the trials peaked at 5.7 million viewers at around the time Lyles was stepping on the track for his victory in the 100-meter final.
On Saturday night, the show highlighted by Sha'Carri Richardson's victory in the 100 averaged 4.1 million viewers, which marked a 41% increase over the same Saturday night for the 2021 trials.
Richardson won on that night as well, but her name recognition has grown since she was stripped of that title after a positive test for marijuana.
