Italian fashion influencer Ferragni will donate $1.3 million in a deal to close an antitrust probe
Italian fashion influencer Chiara Ferragni will donate at least 1.2 million euros — about $1.3 million — under a deal with Italian antitrust authorities investigating misleading communications that led consumers to believe proceeds from the sale of Easter eggs with her logo were going to a children’s charity
MILAN (AP) — Italian fashion influencer Chiara Ferragni will donate at least 1.2 million euros ($1.3 million) under a deal with Italian antitrust authorities investigating misleading communications that led consumers to believe proceeds from the purchase of Easter eggs with her logo would go to a children's charity, officials said Friday.
Three Ferragni companies will pay 5% of profits over three years, with a minimum set at 1.2 million euros, to a charity for disabled children, called Children of the Fairies, according to the AGCM antitrust agency.
The maker of the eggs, Cerealitalia Industrie Dolciare, a subsidiary of the toy company Giochi Preziosi, will pay at least 100,000 euros ($108,000) to the charity.
The payment would “compensate consumers who, by purchasing the product, wanted to make an economic contribution to ‘The Children of the Fairies’," the AGCM statement said.
