Grammy Museum to launch K-pop exhibit celebrating Hybe, featuring BTS, LE SSERAFIM artifacts
The Grammy Museum will soon launch its first full-floor K-pop exhibit as part of its ongoing initiative to explore the music, culture, technology, fandom and business behind Korean pop music
The Grammy Museum will soon launch its first full-floor K-pop exhibit as part of its ongoing initiative to explore the music, culture, technology, fandom and business behind Korean pop music.
The museum partnered with Hybe, the South Korean entertainment company behind K-pop sensation BTS and countless other international acts, and its archivists, to provide attendees with an in-depth look at the company's roster and the ways in which they've evolved the K-pop landscape.
“Hybe: We Believe in Music, A Grammy Museum Exhibit" runs from Aug. 2 to Sept. 15 at the museum in downtown Los Angeles.
The artifacts in the 4,000-square-foot exhibit have never been displayed before in a museum — with the exception of a few BTS wardrobe and costume items. The pieces represent 78 K-pop stars, known as idols, and include outfits worn in well-known concept photos and music videos like BTS's “Yet to Come (The Most Beautiful Moment),” SEVENTEEN's “Maestro,” TOMORROW X TOGETHER's “Sugar Rush Ride” and the Gen Z K-pop girl group LE SSERAFIM's "Easy.”
