Insider Q&A: LinkedIn is bullish on AI. Will that help job seekers?

Like many other technology companies, LinkedIn is all in on generative AI, the artificial intelligence systems that can create text, images and other media in response to queries.

The professional networking platform last month rolled out new AI features to help users search for jobs, tailor their resumes and create personalized cover letters from scratch.

Consumer-facing brands have shown more interest in LinkedIn, according to a May report by Emarketer, The market research firm credited the increased attention to new advertising formats and changes in user behavior on the Microsoft-owned platform.

The Associated Press recently spoke with LinkedIn Chief Product Officer Tomer Cohen about generative AI, the job market, brand marketing and TikTok creators. The conversation has been edited for length and clarity.