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Media and guests try out new Google products at Made By Google at Google on Tuesday, Aug. 13, 2024, in Mountain View, Calif. (AP Photo/Juliana Yamada)

Google rolls out Pixel 9 phones earlier than usual as AI race with Apple heats up

Google has unveiled its next generation of Pixel phones

By MICHAEL LIEDTKE
Published - Aug 13, 2024, 04:26 PM ET
Last Updated - Aug 13, 2024, 04:26 PM EDT

MOUNTAIN VIEW, Calif. (AP) — Google on Tuesday unveiled its next generation of Pixel phones, providing the maker of Android software a head start on the next iPhone in the race to bring more artificial-intelligence services to devices that have become people’s constant companions.

The showcase held near Google’s Mountain View, California, headquarters took place two months earlier than when the company typically rolls out the next models in its Pixel phone line-up, which made its debut eight years ago.

Although Pixel phones still represent a sliver of worldwide smartphone sales, they are still closely watched because they serve as Google’s platform for demonstrating the latest advances in the Android operating system that powers virtually every phone not made by Apple.

And Google left little doubt that the Pixel 9 phones are meant to be a vessel for the AI technology that is expected to reshape the way people live and work, just as smartphones in general have done over the past 15 years.

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