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Gardening-A Seed Surprise
The founders of Fruition Seeds, Matthew Goldfarb, left, and Petra Page-Mann, walk on their farm in Naples, N.Y., on Thursday, Aug. 1, 2024. The multimillion-dollar organic seed company has declared that "seeds are gifts" and will be giving them away after this month. (AP Photo/Cara Anna)

Seeds are gifts from nature, one organic producer says. It's ending sales and giving them away

An organic seed company with national reach has surprised its supporters by announcing it will end sales this month and give hundreds of varieties away

By CARA ANNA
Published - Aug 14, 2024, 04:06 PM ET
Last Updated - Aug 14, 2024, 04:06 PM EDT

NAPLES, New York (AP) — An organic seed company with national reach has surprised its supporters by announcing it will end sales and give hundreds of varieties away, declaring “we can no longer commodify our beloved kin, these seeds, or ourselves.”

The Cocozelle zucchini, now $14.25 per 100 seeds? No charge. Catnip, kale, the rampant mint? All free.

Petra Page-Mann and Matthew Goldfarb, the couple who run Fruition Seeds in upstate New York, said they’re letting go workers, stopping sales on Aug. 27 and relying on public goodwill — donations of money, talent and effort — to grow and distribute seeds on a $76,000 budget.

That's a dramatic shift for a company with a budget of over $1 million in 2022 and a profile high enough that it's among a handful of seed companies featured in the New York Botanical Garden's shop.

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