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FILE - A Ford company logo on a sign at a Ford dealership in southeast Denver, Oct. 24, 2021. (AP Photo/David Zalubowski, File)

Ford to shift electric vehicle strategy by building new lower-cost pickups and a commercial van

Ford Motor Co. is changing its electric vehicle plans and now will focus on making two new electric pickup trucks and a new commercial van

By TOM KRISHER
Published - Aug 21, 2024, 10:14 AM ET
Last Updated - Aug 21, 2024, 10:14 AM EDT

DETROIT (AP) — Facing competition from automakers with lower costs, Ford Motor Co. is shifting its electric vehicle strategy and now will focus on making two new electric pickup trucks and a new commercial van. The company says all will cost less, have longer range and be profitable before taxes within a year of reaching showrooms.

Ford, which is losing millions on its current EVs, gave few details about the new products. But it said production of its next generation full-size electric pickup truck in Tennessee will be delayed 18 months, until 2027.

The company also says it won't build fully electric three-row SUVs due to high battery costs, but instead will focus on making those vehicles as gas-electric hybrids.

The other new pickup will be mid-sized, based on new underpinnings developed by a small team in California. It also will go on sale in 2027. Production of the unspecified van will start at an assembly plant west of Cleveland in 2026.

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