Wendy's Revenue Surges Amid SpongeBob Square Pants Krabby Patty Kollab Launch Success
Launch of the Krabby Patty Kollab Burger boosts Wendy's Q3 profits as fans flock to experience the limited-time SpongeBob-inspired menu
Wendy’s (WEN) has reported impressive revenue growth for the third quarter of 2024, thanks to the massive success of the limited-edition SpongeBob Square Pants Krabby Patty Kollab Burger.
The collaboration between Wendy's and Paramount, celebrating the 25th anniversary of "SpongeBob SquarePants," was a key driver in boosting sales across the U.S., Canada, and Guam, according to an AP report citing PRnewswire. The much-anticipated partnership rolled out nationwide on October 8, 2023, capturing the attention of both die-hard SpongeBob fans and casual customers alike.
Success in Los Angeles
The Krabby Patty Kollab Burger, Wendy's fresh take on the beloved patty from Bikini Bottom, along with the new Pineapple Under the Sea Frosty, created a stir among consumers eager to experience the unique items. The campaign's success was particularly evident in Los Angeles, where fans were treated to an immersive drive-thru event for an early taste of the special menu.
