During WNBA season, bars and restaurants say they saw greater customer demand for women's sports
The WNBA drew sellout crowds and unprecedented ratings in a transformational season
By ANDREW SELIGMAN
Published - Oct 17, 2024, 06:53 PM ET
Last Updated - Dec 16, 2024, 06:13 PM EST
CHICAGO (AP) — Josh Pehlke remembers having to beg and plead at bars and restaurants to get them to show WNBA games just a few years ago. Too often, the answer was a flat-out no.
These days, he doesn't have to worry as much.
As the general manager at Signature Bar & Restaurant in Chicago’s South Loop neighborhood, about a 3-point shot from the Chicago Sky’s home at Wintrust Arena, he has some say. But even when he's not at work, he has noticed a difference.
“I’ve been to Cubs games this season and gone into sports bars in Wrigleyville and found the WNBA on TV, whereas two or three years ago, that wasn’t happening,” Pehlke said.