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WNBA Restaurant Viewing Basketball
Customers at Signature Bar & Restaurant in Chicago’s South Loop neighborhood near the Chicago Sky’s home at Wintrust Arena sit at the bar as Game 2 of the WNBA finals between the New York Liberty and Minnesota Lynx is shown on a TV on Sunday, Oct. 13, 2024. The WNBA drew sellout crowds and unprecedented ratings in a transformational season. Sports-oriented bars and restaurants are taking note. Some say they’re seeing an increased demand for women’s sports on their TVs. (AP Photo/Andrew Seligman)

During WNBA season, bars and restaurants say they saw greater customer demand for women's sports

The WNBA drew sellout crowds and unprecedented ratings in a transformational season

By ANDREW SELIGMAN
Published - Oct 17, 2024, 06:53 PM ET
Last Updated - Dec 16, 2024, 06:13 PM EST

CHICAGO (AP) — Josh Pehlke remembers having to beg and plead at bars and restaurants to get them to show WNBA games just a few years ago. Too often, the answer was a flat-out no.

These days, he doesn't have to worry as much.

As the general manager at Signature Bar & Restaurant in Chicago’s South Loop neighborhood, about a 3-point shot from the Chicago Sky’s home at Wintrust Arena, he has some say. But even when he's not at work, he has noticed a difference.

“I’ve been to Cubs games this season and gone into sports bars in Wrigleyville and found the WNBA on TV, whereas two or three years ago, that wasn’t happening,” Pehlke said.

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