‘Kindness’ influencers on TikTok give money to strangers. Why is that controversial?
A wave of influencers on TikTok and other social media platforms have started specializing in a trend they call “kindness content,” which usually entails recording a charitable act like giving money or goods to strangers in need
Every Christmas growing up in Minnesota, Jimmy Darts’ parents gave him $200 in cash: $100 for himself and $100 for a stranger. Now, with over 12 million followers on TikTok and several million more on other platforms, philanthropy is his full-time job.
Darts, whose real surname is Kellogg, is one of the biggest creators of “kindness content,” a subset of social media videos devoted to helping strangers in need, often with cash amassed through GoFundMe and other crowdfunding methods. A growing number of creators like Kellogg give away thousands of dollars – sometimes even more – on camera as they also encourage their large followings to donate.
“The internet is a pretty crazy, pretty nasty place, but there’s still good things happening on there,” Kellogg told The Associated Press.
Not everyone likes these videos, though, with some viewers deeming them, at their best, performative, and at their worst, exploitative.
